GUNTA PODINA // NJUT LAGOM! (THE SECRET ART OF BEING SWEDISH)
Njut Lagom! presents a broad view of the Swedish during their leisure time. Examining the eccentricities and cultural cliché’s of Sweden, the project shows ordinary people doing ordinary things ‘typical’ of the Swedish culture. “Lagom” (just enough, adequate) is a cultural phenomenon widely known to all Swedes, almost a kind of secret code which represents an ideal rule for living: to them it means the ideal place, where everything is as it should be.
Gunta Podina is documentary photographer based in Sweden, specializing in social and cultural anthropology issues. In 2012, Gunta completed her MA in Photojournalism and Documentary Photography University of Arts London.